- Home
- »
- Pop-culture
- »
- Mountain Dew Celebrates The 20th Anniversary Of Baja Blast
Posted in: Nerd Food, Pop Culture | Tagged: Baja Blast, Mountain Dew, Taco Bell
Mountain Dew have decided to celebrate the "Bahaversary" of Baja Blast by offering the flavor everywhere for a solid year in 2024.
Published
by Gavin Sheehan|
Comments
Article Summary
- Mountain Dew marks Baja Blast's 20th anniversary by offering it nationwide for the whole of 2024.
- Baja Blast and Zero Sugar variants to be available in cans and 20 oz. bottles for a yearlong celebration.
- Collectible coins can be earned by scanning drinks, redeemable for Baja-themed gear, accessories, and more.
- MTN DEW and Taco Bell execs highlight the cultural significance and fan love for the iconic Baja Blast.
Mountain Dew has decided that they are going ot celebrate the 20th Anniversary of Baja Blast in style by offering it everywhere for an entire year. A staple of Taco bell for two decades and rarely offered as a stand-alone product without a gimmick, PepsiCo will distribute MTN DEW Baja Blast in both regular and Zero Sugar flavor in cans and 20 oz. bottles for an entire calendar year in 2024. What's more, the company will be celebrating the Bajaversary with a special promotion for the flavor, whether you buy it in a store or at Taco Bell, you can scan the drink to collect coins and redeem them on its website for a chance to snag items like specially made Baja gear, accessories, electronics, a Taco Bell deal, and other stuff. We have a couple quotes about the anniversary below.
"MTN DEW Baja Blast has cemented its place as a fan-favorite flavor in pop culture and as a staple in countless Taco Bell orders, so we knew we had to celebrate its 20 th anniversary in a big way. Nothing's better than giving fans what they've asked for, with a few additional surprises to keep the celebration going all year long," said JP Bittencourt, Vice President of Marketing at Mountain Dew. "Thank you to all the Baja Blast lovers over the last 20 years. Because of you, everyone nationwide can now buy the beloved flavor in-stores and as always, at Taco Bell, all year long and earn rewards while doing so… that's a win-win."
"Taco Bell and MTN DEW Baja Blast have become an iconic duo satisfying the cravings of our fans for the past 20 years, and it's been an extraordinary journey," said Taylor Montgomery, Chief Marketing Officer at Taco Bell. "As we embark on this Bajaversary celebration with our friends at MTN DEW, we look forward to providing our loyal fans with more epic experiences and rewards to continue fueling their love for MTN DEW Baja Blast!"
Enjoyed this? Please share on social media!
Stay up-to-date and support the site by following Bleeding Cool on Google News today!
About Gavin Sheehan
Gavin is the current Games Editor for Bleeding Cool. He has been a lifelong geek who can chat with you about comics, television, video games, and even pro wrestling. He can also teach you how to play Star Trek chess, be your Mercy on Overwatch, recommend random cool music, and goes rogue in D&D. He also enjoys hundreds of other geeky things that can't be covered in a single paragraph. Follow @TheGavinSheehan on Facebook, Twitter/X, Instagram, Bluesky, Threads, and Hive, for random pictures and musings.
About 
Comments will load 20 seconds after page. Click here to load them now.
Latest by Gavin Sheehan
Dune: Spice Wars has released a brand new DLC called House Vernius Of Ix, which has been released alongside the Heroes of Dune update.
Nearly 25 years after the last Fatal Fury game was released, SNK announced Fatal Fury: City Of The Wolves will be coming in 2025.
Activision laid out more information for the Operation: Day Zero event taking place during the launch of Call Of Duty: Warzone Mobile.
Check out the latest trailer for PJ Masks Power Heroes: Mighty Alliances, as the game has been released for PC and consoles.
Shadow Of The Depth has released a brand new trailer, as the devs have confirmed the game will launch Into Early Access next month.
Zenless Zone Zero will be testing more items in the game as the devs will be running another Closed Beta, set to take place this Spring.
Latest in Pop Culture
McDonald's and Studio Pierrot spotlight Fantasy in their fourth & final "WcDonald's" anime short, "The Wisdom of the Sauce."
Hard MTN DEW has added four new flavors to their lineup, and are looking for some aliens to come and abduct some from the desert.
Jameson Irish Whiskey and SNL's Colin Jost & Michael Che are bringing St. Patrick's Eve to Times Square - but you can celebrate it anywhere.
Chris Chibnall, has just sold his new novel at auction. Death at the White Hart, which revolves around a "web of secrets and lies".
The My Hero Academia/NBA streetwear line of short-sleeved black tees, hoodies, and satin jackets is now available in the Crunchyroll Store.
Find Familiar Spirits have released their second fantasy whiskey, as you can now get your hands on a bottle of Quest's End: Rogue.
